What is Kawaii?

Kawaii, The quality of being cute or items that are so cute!

You could read the definition of Kawaii in google dictionary:

• (in the context of Japanese popular culture) cute.
• The quality of being cute, or items that are cute.

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The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated to ‘cute’. But kawaii is actually so much more than just cute: it’s a huge part of Japanese culture and can be found in anime, fashion, art, music, lifestyle and more!

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Kawaii means “lovable”, “cute“, or “adorable” kawaii is the culture of cuteness in Japan. The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms.

The word kawaii is derived from a phrase that means “a radiant face” which refers to the blushing of an embarrassed person. Over time, the meaning mutated to the modern “cute” while the way it’s written in the Japanese alphabet literally means “able to be loved”!

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In Japanese, the word kawaii describes something as “cute”, “adorable” or “pretty” usually carrying a connotation of smallness, shyness, and innocence. The literal meaning of the word denotes “lovable” or “pitiable”. English speakers started using kawaii online as early as 1989.

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